Customer Service points are moments of truth for any organization more so for the Retail, Financial Services, Telecom and Hospitality Sectors. The Customer Service Experience determines the success or failure of the Point of Sale. The world over successful organizations and business leaders have immensely benefited through an objective and transparent assessment of how his/her “Customer” Experiences while consuming services on offer. The Customer Service Experience Assessment (or CSEA) is an objective view of your business through the eyes of your customer.
The CSEA Programme undertaken by IU & A is a quick result oriented assessment/test which is carried out by an experienced Customer Service Manager who will visit your business site anonymously, posing as a regular customer, to experience and evaluate the level of customer service provided by your retail outlet. The CSEA can be undertaken in three forms: |